Wahi @ Work : Veronica Vasquez
As a product designer at Wahi, Veronica Vasquez is passionate about creating the best possible customer experience on Wahi’s app and website. Read about how Veronica spends her day continually improving the user journey through thoughtful design and innovative problem solving.
By Kristin Doucet | 2 minute read
Think of the product team as mapmakers, carefully crafting the user experience journey on the app and website. My role at Wahi leans more towards the aesthetic side, how each screen is going to look. I take care of the smaller details, the ones that make the experience crafted by the product team stand out.
I worked for 10+ years in advertising as an art director. When ads decided to jump ship to social media, I stumbled onto UI (user interface) UX (user experience) design, which aims to create a more engaging experience with a product. Shifting gears from the traditional “sell it with a campaign” approach was a real challenge at first. No more flashy campaigns; now, it’s all about letting the product do the talking. I find that pretty fascinating.
What really gets me excited is connecting directly with the user. A product is this dynamic entity, always evolving to suit each user’s needs. Think of it like those mapmakers I mentioned. I’m fascinated by how each user takes hold of this “map” and embarks on their unique journey. It’s like giving everyone the same map, but watching each person choose their own adventure.
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Be curious, ask questions, and get to know the user. There is a phrase by the 19th century British textile designer William Morris that I really like that has helped me as a designer: “Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
Wahi Managing Editor
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