Wahi @ Work : Lydia

1. Give us the 30-second elevator pitch about what you do at Wahi.

As head of marketing, I manage various marketing functions such as campaigns, social media, and marketing automation. My role also involves creating and executing the overall marketing strategy and ensuring it aligns with our company’s goals. I focus heavily on customer experience, overseeing every stage of the marketing funnel from awareness to closing deals. Essentially, I’m responsible for bringing all the different pieces of the marketing puzzle together to create a compelling message that resonates with our audience and drives business results.

2. How and why did you get into your industry?

During my time at the University of Waterloo, I had the opportunity to intern at various companies in different roles like sales and human resources (HR). However, it wasn’t until my final internship at an HR start-up as a marketing analyst intern that I discovered my passion for marketing. Since then, I have explored various marketing roles, wearing different hats to gain valuable experience. 

3. What do you love most about your job?

What I love most about being a marketing professional is the daily opportunity for creativity and innovation. Each day presents new challenges and “ah-ha” moments that keep me engaged and inspired. I thrive on thinking outside the box and devising unique ways to connect with our audience and build our brand from the ground up. I also relish the challenge of balancing different marketing functions and finding ways to seamlessly integrate them to create a cohesive message that resonates with our customers.

4. What does your day look like?

A typical day includes a diverse blend of activities. Whether it’s reading the news for inspiration, collaborating with my team during brainstorming sessions, attending meetings, or focused time to bring my ideas to life, there’s always something new and exciting to do.

5. What podcast are you listening to now?

At the end of my day, I have a relaxing routine that always includes tuning in to my favourite podcasts from Wondery — “American Scandal” and “Business Wars.” There’s something about the audio re-enactments of real-life stories that draws me in and keeps me hooked. As a fan of true-crime and business-related content, I find these podcasts to be both entertaining and educational.

6. Do you have any advice for people who want to be a marketer?

When it comes to marketing, taking risks and trying new approaches is key! In fact, some of the most successful marketing campaigns have been born from unconventional ideas that dared to be different. Don’t let the fear of failure hold you back, but rather embrace it as an opportunity to learn and grow. Remember — fail fast, but learn faster.