{"id":311249,"date":"2025-07-24T14:12:02","date_gmt":"2025-07-24T14:12:02","guid":{"rendered":"https:\/\/wahi.com\/ca\/en\/?p=311249"},"modified":"2025-08-29T10:03:53","modified_gmt":"2025-08-29T14:03:53","slug":"young-canadians-feel-the-most-pressure-to-buy-property-wahi-survey","status":"publish","type":"post","link":"https:\/\/wahi.com\/ca\/en\/learning-centre\/real-estate-101\/buy\/wahi-2025-homebuying-pressure-point-survey\/","title":{"rendered":"Young Canadians Feel the Most Pressure to Buy Property: Wahi Survey"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; 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url_new_window=&#8221;on&#8221;]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/wahi-inc\/&#8221; icon_color=&#8221;#BC4E40&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;instagram&#8221; url=&#8221;https:\/\/www.instagram.com\/wahi.inc\/&#8221; icon_color=&#8221;#BC4E40&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/wahiinc\/&#8221; icon_color=&#8221;#BC4E40&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]facebook[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_padding=&#8221;6px|||||&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The 2025 Homebuying Pressure Point Survey by <a href=\"https:\/\/wahi.com\/ca\/en\/real-estate\/on\">Canadian real estate listing website Wahi<\/a> looks at how societal expectations around home ownership affect Canadians. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||11px|||&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By <a href=\"https:\/\/wahi.com\/ca\/en\/author\/josh-shermanwahi-com\">Josh Sherman<\/a><span style=\"font-weight: 400;\">\u00a0<\/span>| 3 minute read<\/p>\n<p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||26px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||9px|||&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wahi.com\/wp-content\/uploads\/2025\/07\/The-cover.png&#8221; alt=&#8221;Young Canadians Feel the Most Pressure to Buy Property, Wahi Survey Finds&#8221; title_text=&#8221;Young Canadians Feel the Most Pressure to Buy Property, Wahi Survey Finds&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px||29px|||&#8221; border_radii=&#8221;on|32px|32px|32px|32px&#8221; border_radii_tablet=&#8221;on|32px|32px|32px|32px&#8221; border_radii_phone=&#8221;on|0px|0px|0px|0px&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;1.13rem&#8221; text_line_height=&#8221;1.75rem&#8221; custom_margin=&#8221;-18px||2px|||&#8221; custom_padding=&#8221;||7px||false|true&#8221; custom_padding_tablet=&#8221;||7px||false|true&#8221; custom_padding_phone=&#8221;|15px|7px|15px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;1.13rem&#8221; text_font_size_phone=&#8221;0.9rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">For many young Canadians, the pressure to purchase a home is as common as the expectation that they have children or get married. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;32px||23px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;11px||14px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Millennials (Gen Y) and zoomers (Gen Z) are feeling significantly more pressure to own a home than the generations that preceded them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>That\u2019s just one of the findings from a new Wahi survey of Angus Reid Forum members that asks Canadians, including both owners and renters, how attitudes towards homeownership are affecting them.<\/p>\n<p>&nbsp;<\/p>\n<p>Wahi\u2019s 2025 Homebuying Pressure Point Survey suggests that a majority of millennials (54%) and many Gen Zers (41%) have been under pressure to own a home at one time or another \u2014 and it\u2019s so pervasive that it\u2019s comparable to the pressure to get married or have children.<\/p>\n<p>&nbsp;<\/p>\n<p>This surpasses the response at the national level, as 34% of Canadians of all generations say they have experienced the pressure to purchase. The pressure on younger Canadians also stands in stark contrast to responses from members of Gen X (30%) and baby boomers (13%), the groups with the highest homeownership rates.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAs Canadian home values have increased over the decades, so has the pressure to own real estate,\u201d says Wahi CEO Benjy Katchen. \u201cWhile long-term price trends suggest homebuying is often a smart decision, it\u2019s important that Canadians do their due diligence before making what will likely be the biggest purchase of their lives,\u201d he continues.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Societal Expectations Are the Leading Source of Pressure to Own Property for Millennials and Gen Z<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;11px||14px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe title=\"Wahi\u2019s 2025 Homebuying Pressure Point Survey\" aria-label=\"Grouped Bars\" id=\"datawrapper-chart-Q0ebz\" src=\"https:\/\/datawrapper.dwcdn.net\/Q0ebz\/6\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"519\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();\n<\/script>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wahi\u2019s 2025 Homebuying Pressure Point Survey also asked participants to identify the sources of the pressure they are experiencing. Respondents could choose one or more of the following options: societal norms, personal goals, family, finances, friends, or other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most Gen Zers (59%) and millennials (55%) cited societal norms as a source of pressure \u2014 the most popular response for these cohorts.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Societal norms were less of a factor for Gen Xers (33%) and baby boomers (27%). Instead, personal goals were the most common pressure point for Gen Xers (34%) and baby boomers (31%).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Older generations were also far more likely to say there is no pressure at all to own property in Canada. Some 27% per cent of baby boomers and 21% per cent of Gen Xers shared this sentiment, compared to just 13% of Gen Zers and 11% of millennials.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>A Generational Divide<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">From views on the challenges facing young homebuyers today to the rate of home ownership, responses varied sharply by age group.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Approximately 81% of boomers and 74% of Gen Xers own property in Canada, versus 61% of millennials and 21% of Gen Z.<\/span><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Millennials are most likely to self-identify as the generation to face the most pressure to own property (47%), followed by Gen Z (40%), Gen X (39%), and baby boomers (36%). <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<iframe title=\"Have You Faced Pressure to Get Married, Have Children, or Own Property?\" aria-label=\"Grouped Bars\" id=\"datawrapper-chart-8w4CQ\" src=\"https:\/\/datawrapper.dwcdn.net\/8w4CQ\/8\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"519\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();\n<\/script>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The pressure for Gen Z to own property is about as prevalent as the pressure to have children (43%) or get married (43%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For millennials, the pressure to have children (53%) was about as widespread as the pressure to own property, though the pressure to get married was somewhat less common (43%).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The pressure Canadians are facing could be contributing to more pessimistic views towards the attainability of homeownership. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Two-thirds of Canadians were still homeowners as of the <\/span><a href=\"https:\/\/www150.statcan.gc.ca\/n1\/daily-quotidien\/220921\/mc-b001-eng.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">most recent national census<\/span><\/a><span style=\"font-weight: 400;\">, in 2021, yet a majority of respondents (62%) believe that the ownership rate is 50% \u2014 or less.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, 50% of those surveyed say the general perception of renting a home in Canada is unfavourable. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The inability to buy a home is also leading to dissatisfaction for many non-owners. For example, 51% of non-owners are discontent with not owning a property.\u00a0<\/span><\/p>\n<h2><b>\u00a0<\/b><\/h2>\n<h2><b>The Pressure to Own Property Is Lowest in Quebec\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Respondents from some provinces are significantly less likely to report feeling the pressure to purchase property than others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>The pressure to own was lowest in Quebec and Atlantic Canada, regions with relatively more affordable home prices. It was highest in Alberta, which is attracting homebuyers from other more expensive provinces, and B.C., home to some of the country\u2019s priciest local housing markets.<b style=\"font-size: 21px;\">\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<iframe title=\"The Pressure to Own Is Lowest in Quebec\" aria-label=\"Column Chart\" id=\"datawrapper-chart-ujxYt\" src=\"https:\/\/datawrapper.dwcdn.net\/ujxYt\/13\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"538\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}})}();\n<\/script>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;29px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.6em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;29px&#8221; header_2_font_size_phone=&#8221;19px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Methodology:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These findings are from a survey conducted by Wahi from June 17th to June 19th, 2025, among a representative sample of 1,500 online adult Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +\/-2.53 percentage points, 19 times out of 20.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><em><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<!-- Young Canadians Feel the Most Pressure to Buy Property --><!-- [et_pb_line_break_holder] --><script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"Article\",<!-- [et_pb_line_break_holder] -->  \"mainEntityOfPage\": {\"@type\": \"WebPage\",\"@id\": \"https:\/\/wahi.com\/ca\/en\/learning-centre\/real-estate-101\/buy\/wahi-2025-homebuying-pressure-point-survey\/\"},<!-- [et_pb_line_break_holder] -->  \"headline\": \"Young Canadians Feel the Most Pressure to Buy Property: Wahi Survey\",<!-- [et_pb_line_break_holder] -->  \"description\": \"Wahi\u2019s 2025 survey finds millennials and Gen Z report the strongest pressure to own property, with societal expectations cited most often.\",<!-- [et_pb_line_break_holder] -->  \"author\": {\"@type\": \"Person\",\"name\": \"Josh Sherman\",\"url\": \"https:\/\/wahi.com\/ca\/en\/author\/josh-shermanwahi-com\"},<!-- [et_pb_line_break_holder] -->  \"publisher\": {\"@type\": \"Organization\",\"name\": \"Wahi\",\"logo\": {\"@type\": \"ImageObject\",\"url\": \"https:\/\/wahi.com\/wp-content\/uploads\/2022\/10\/wahi-logo.svg\"}},<!-- [et_pb_line_break_holder] -->  \"datePublished\": \"2025-07-24\",<!-- [et_pb_line_break_holder] -->  \"dateModified\": \"2025-07-24\"<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"FAQPage\",<!-- [et_pb_line_break_holder] -->  \"mainEntity\": [<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"Who reports the most pressure to buy a home in Canada in 2025?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Millennials report the most pressure (54%), followed by Gen Z (41%). At the national level across all ages, 34% say they have felt pressure to purchase.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"What sources drive the pressure for Gen Z and millennials?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Societal norms are the top source: 59% of Gen Z and 55% of millennials cite them. Respondents could select multiple sources including societal norms, personal goals, family, finances, friends, or other.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"How do Gen X and baby boomers differ on pressure sources?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Societal norms matter less for older cohorts (33% Gen X, 27% boomers). Personal goals rank first for these groups (34% Gen X, 31% boomers). No pressure at all is reported by 21% of Gen X and 27% of boomers.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"What are homeownership rates by generation?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Approximate ownership rates: 81% for baby boomers, 74% for Gen X, 61% for millennials, and 21% for Gen Z.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"How does homebuying pressure compare with pressure to marry or have children?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"For Gen Z, pressure to own (40% self-identify as most pressured cohort) is about as common as pressure to have children (43%) or to get married (43%). For millennials, pressure to have children (53%) is about as common as pressure to own, while pressure to get married is 43%.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"What do Canadians believe about the homeownership rate and renting?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Although two-thirds of Canadians were homeowners in the 2021 census, 62% of respondents believe the rate is 50% or less. Half (50%) say renting has an unfavourable perception, and 51% of non-owners are discontent with not owning.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"Where is pressure to buy a home lowest and highest?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Lowest in Quebec and Atlantic Canada. Highest in Alberta and British Columbia.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"Why might pressure to own property have increased over time?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"\u201cAs Canadian home values have increased over the decades, so has the pressure to own real estate\u2026 it\u2019s important that Canadians do their due diligence before making what will likely be the biggest purchase of their lives.\u201d \u2014 Benjy Katchen, CEO, Wahi.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Person\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Benjy Katchen\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"How was the survey conducted?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Online survey of 1,500 Canadian adults, June 17\u201319, 2025, via the Angus Reid Forum in English and French. A probability sample of this size would have a margin of error of \u00b12.53 percentage points, 19 times out of 20.\",<!-- [et_pb_line_break_holder] -->        \"author\": {<!-- [et_pb_line_break_holder] -->          \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->          \"name\": \"Wahi 2025 Homebuying Pressure Point Survey\"<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  ]<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px||33px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Josh Sherman&#8221; 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Stay informed and get so in the know.<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_contact_form captcha=&#8221;off&#8221; success_message=&#8221;Yay! 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header_2_text_color=&#8221;#38505b&#8221; header_2_font_size=&#8221;2.63rem&#8221; header_2_line_height=&#8221;3.2rem&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;35%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||25px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||57px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;2.63rem&#8221; header_2_font_size_phone=&#8221;1.8rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;3.75rem&#8221; header_2_line_height_phone=&#8221;2.5rem&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Yes, I want to get the latest real estate news, insights, <a class=\"wpil_keyword_link\" href=\"https:\/\/wahi.com\/ca\/en\/home-estimation\/what-is-my-home-worth\" title=\"home value\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2913\">home value<\/a><br \/>estimates emailed to my inbox. I can unsubscribe at any time.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 Homebuying Pressure Point Survey by Canadian real estate listing website Wahi looks at how societal expectations around home ownership affect Canadians. <\/p>\n","protected":false},"author":14,"featured_media":311272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[23],"tags":[],"dipi_cpt_category":[],"class_list":["post-311249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buy-and-sell"],"acf":[],"_links":{"self":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/311249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/comments?post=311249"}],"version-history":[{"count":45,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/311249\/revisions"}],"predecessor-version":[{"id":311852,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/311249\/revisions\/311852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/media\/311272"}],"wp:attachment":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=311249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/categories?post=311249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/tags?post=311249"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=311249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}