<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/wahi.com\/wp-content\/uploads\/2025\/01\/wahi-2025-homebuyer-intentions-survey-chart-2.jpg” alt=”Wahi’s 2025 Homebuyer Intentions Survey chart ” title_text=”wahi-2025-homebuyer-intentions-survey-chart-2″ force_fullwidth=”on” _builder_version=”4.24.2″ _module_preset=”default” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”1px||-13px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#f0faf4″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” locked=”off” collapsed=”on” global_colors_info=”{}” global_module=”307775″ theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider color=”RGBA(255,255,255,0)” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_image src=”https:\/\/wahi.com\/wp-content\/uploads\/2024\/06\/Frame-7488.png” alt=”Wahi Cashback – Listings” title_text=”Wahi Cashback – Listings” url=”https:\/\/wahi.com\/ca\/en\/buy\/wahi-price” disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|||35px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin: auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text content_tablet=”<\/p>\n
The Smarter Way to Buy & Sell<\/h2>\n
” content_phone=”<\/p>\n
The Smarter Way to Buy & Sell<\/h2>\n
” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” header_2_font=”Poppins||||||||” header_2_text_color=”#38505b” header_2_font_size=”28px” header_2_line_height=”40px” header_3_font_size=”1.53rem” max_width_tablet=”” max_width_phone=”85%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||10px||false|false” custom_padding=”||||false|false” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” header_2_font_size_tablet=”1.53rem” header_2_font_size_phone=”1.4rem” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”3.75rem” header_2_line_height_phone=”2.5rem” header_2_line_height_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
The Smarter Way to Buy & Sell<\/h2>\n
[\/et_pb_text][et_pb_divider divider_weight=”3px” _builder_version=”4.24.2″ _module_preset=”default” width=”100px” module_alignment=”left” height=”11px” custom_margin=”||14px||false|false” module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n
A smart move starts with Wahi. Expert Realtors with unique data-driven insights and up to 1.5% cashback – an average of $15k* after closing on your new home\u2014it all adds up.<\/p>\n
” content_phone=”<\/p>\n
A smart move starts with Wahi. Expert Realtors with unique data-driven insights and up to 1.5% cashback – an average of $15k* after closing on your new home\u2014it all adds up.<\/p>\n
” content_last_edited=”on|phone” _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”24px” custom_margin=”||0px||false|false” custom_padding=”||||false|false” custom_padding_tablet=”|90px|24px|0px|false|false” custom_padding_phone=”|10px|2px|10px|false|true” custom_padding_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
A smart move starts with Wahi. Expert Realtors with unique data-driven insights and up to 1.5% cashback – an average of $15k* after closing on your new home\u2014it all adds up.<\/span><\/p>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/wahi.com\/ca\/en\/buy-sell-with-wahi” button_text=”LEARN MORE” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|desktop” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_letter_spacing=”1px” button_use_icon=”off” custom_margin=”30px||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_divider color=”RGBA(255,255,255,0)” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”32px||23px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.3em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”36px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
\n- 59% of first-time buyers will spend less to afford a home, while 47% of current owners who are in the market for a new home would do the same.<\/span>\n
<\/span><\/li>\n
- 37% of first-time buyers want to change up their investments, versus 27% of existing homeowners. <\/span>\n
<\/span><\/li>\n
- 37% of first-time buyers are also open to longer hours at work than their home-owning peers (24%). <\/span><\/li>\n<\/ul>\n
<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.3em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”36px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Compromise is King
<\/b><\/h2>\n
<\/span><\/p>\n<\/span><\/p>\n\u00a0<\/span><\/p>\nIn addition to making lifestyle changes, prospective homebuyers, including first-timers and current owners, are also willing to compromise when it comes to what kind of home they purchase next.<\/span>
<\/span>\u00a0<\/span><\/p>\n\n- 73% are willing to consider a different neighbourhood than originally planned.<\/span>\n
<\/span><\/li>\n
- 57% are willing to consider a different type or style of home than initially preferred.<\/span>\n
<\/span><\/li>\n
- 55%\u00a0 are comfortable living farther from amenities such as schools, public transportation, or shopping centres.<\/span><\/li>\n<\/ul>\n
<\/p>\n
<\/span><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/wahi.com\/wp-content\/uploads\/2025\/01\/top-canadian-homebuyer-compromises-2025.jpg” alt=”Wahi 2025 Homebuyer Intentions Survey chart” title_text=”top-canadian-homebuyer-compromises-2025″ force_fullwidth=”on” _builder_version=”4.24.2″ _module_preset=”default” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”1px||-13px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.6em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” custom_padding=”||10px||false|false” custom_padding_last_edited=”off|desktop” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”29px” header_2_font_size_phone=”19px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Millennials Most Likely to Purchase a Home in 2025
<\/b><\/h2>\n
\u00a0<\/span><\/p>\n\n- Nearly one-in-five Canadians (17%) say they will probably buy a home this year.<\/span>\n
<\/p>\n<\/li>\n
- Buying intentions were strongest among millennials, as 23% indicate they will probably purchase a home this year, followed by Gen Z (20%), Gen X (18%), and, lastly, baby boomers (10%).<\/span><\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”29px||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.6em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”29px” header_2_font_size_phone=”19px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
<\/p>\n
<\/b><\/p>\n
<\/b><\/p>\n
<\/b><\/p>\n
<\/b><\/p>\n
<\/span><\/b><\/p>\n<\/b><\/p>\n
<\/b><\/p>\n
<\/b><\/p>\nMethodology<\/b><\/h2>\n
These findings are from a survey conducted by Wahi from December 12th to December 16th, 2024, among a representative sample of 1,524 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +\/-2.53 percentage points, 19 times out of 20.<\/span><\/span><\/p>\n<\/span><\/p>\n<\/em><\/p>\n<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”33px||33px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Josh Sherman” url=”https:\/\/wahi.com\/ca\/en\/author\/josh-shermanwahi-com\/” image=”https:\/\/wahi.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-02-at-7.46.57-PM.png” icon_placement=”left” _builder_version=”4.24.2″ _module_preset=”default” header_font_size=”24px” header_line_height=”1.2em” body_text_color=”#686E6E” body_line_height=”0em” width=”550px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” module_alignment=”left” custom_padding=”2px||13px|||” header_font_size_tablet=”24px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”1.2em” header_line_height_phone=”1.4em” header_line_height_last_edited=”on|phone” custom_css_blurb_image=”width:64px;” global_colors_info=”{}”]<\/p>\n
Wahi Writer<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”1px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][wahi_socialsharing module_class=”wahi_socialsharing_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/wahi_socialsharing][et_pb_divider show_divider=”off” _builder_version=”4.18.0″ _module_preset=”default” height=”30px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#ffffff” custom_padding=”5px||3px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||19px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.6em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” custom_margin=”||23px|||” text_font_size_tablet=”21px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”29px” header_2_font_size_phone=”27px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
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Become a Real
Estate Know-It-All<\/span><\/h2>\n[\/et_pb_text][et_pb_code _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”]