{"id":291874,"date":"2023-09-12T15:34:36","date_gmt":"2023-09-12T15:34:36","guid":{"rendered":"https:\/\/wahi.com\/ca\/en\/?p=291874"},"modified":"2023-12-07T16:53:03","modified_gmt":"2023-12-07T16:53:03","slug":"5-social-media-tips-for-realtors","status":"publish","type":"post","link":"https:\/\/wahi.com\/ca\/en\/learning-centre\/real-estate-101\/industry\/social-media-tips-realtors\/","title":{"rendered":"5 Social Media Tips for REALTORS\u00ae"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; 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_dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; header_font_size=&#8221;3.5rem&#8221; header_line_height=&#8221;4.5rem&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;2rem&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;4.5rem&#8221; header_line_height_phone=&#8221;2.75rem&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][wahi_socialsharing _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/wahi_socialsharing][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">Wahi consults industry pros for pointers on how REALTORS\u00ae can use social media to build trust, grow their brand, and gain new clients.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||11px|||&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p>By <a href=\"https:\/\/wahi.com\/ca\/en\/author\/josh-shermanwahi-com\">Josh Sherman<\/a><span style=\"font-weight: 400;\">\u00a0<\/span>| 4 minute read<\/p>[\/et_pb_text][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; date_format=&#8221;M j&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||9px|||&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;src&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px||29px|||&#8221; border_radii=&#8221;on|32px|32px|32px|32px&#8221; border_radii_tablet=&#8221;on|32px|32px|32px|32px&#8221; border_radii_phone=&#8221;on|0px|0px|0px|0px&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;1.13rem&#8221; text_line_height=&#8221;1.75rem&#8221; custom_margin=&#8221;-18px||2px|||&#8221; custom_padding=&#8221;||7px||false|false&#8221; custom_padding_tablet=&#8221;||7px||false|false&#8221; custom_padding_phone=&#8221;|15px||15px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;1.13rem&#8221; text_font_size_phone=&#8221;0.9rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">Social media is an increasingly important channel for REALTORS\u00ae to grow their businesses on, but there are several important things to consider before posting.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1px||39px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;16px||16px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">To be a top REALTOR\u00ae, you\u2019ve got to be active on social media. \u201cIf you\u2019re looking to grow your business in real life, most people are going to check you out on social media,\u201d says Andrew Perrie, CEO of The Fine Estates Team and Director for <a href=\"https:\/\/revelrealty.ca\/\" target=\"_blank\" rel=\"noopener\">Revel Realty Inc<\/a>. \u201cYou have to have a presence,\u201d the Wahi Partner Realtor adds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Perrie should know. His <a href=\"https:\/\/www.instagram.com\/theandrewperrie\/\" target=\"_blank\" rel=\"noopener\">Instagram account<\/a> has amassed nearly 34,000 followers, and his team is in the top 0.1% of REALTORS\u00ae in Niagara.\u00a0<br \/><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#edf7f3&#8243; custom_padding=&#8221;32px||32px||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||25px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#38505b&#8221; header_2_font_size=&#8221;2.63rem&#8221; header_2_line_height=&#8221;3.75rem&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;27px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;3.75rem&#8221; header_2_line_height_phone=&#8221;32px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h2 class=\"p1\"><span style=\"color: #000000;\"><strong>&#8220;It\u2019s really trial and error for the first six to 12 months.&#8221;<\/strong><\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;32px||47px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;11px||14px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_padding=&#8221;||0px|||&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">However, to be successful, it\u2019s not enough to just create an account on your favourite app and begin posting. Wahi recently caught up with social-media savvy members of the <a class=\"wpil_keyword_link\" href=\"https:\/\/wahi.com\/ca\/en\/real-estate\/on\" title=\"real estate\" data-wpil-keyword-link=\"linked\">real estate<\/a> industry, including Perrie, for their tips on how REALTORS\u00ae can use social media most effectively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>1. Be consistent \u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cYou have to really set a strategy in place, and you can\u2019t just freestyle it,\u201d says Mark Savel, a salesperson at <a href=\"https:\/\/sagerealestate.ca\/\" target=\"_blank\" rel=\"noopener\">Sage Real Estate Ltd.<\/a> and co-creator of the <a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/toronto-livings-real-estate-podcast\/id1674811010\" target=\"_blank\" rel=\"noopener\">Toronto Livings Real Estate Podcast<\/a>. Figure out what medium is the best match for your communication style first, he suggests. Some people are more comfortable in front of the camera, which could work well on Instagram or YouTube, while others might prefer the written word, so X, formerly Twitter, might be best. Whatever platform you choose, sticking to a schedule of three posts per week is the absolute bare minimum, suggests Savel, who has about 3,000 followers each on X and Instagram. For best results, you\u2019ll likely want to be much more active than that. \u201cYou\u2019ve only got a couple of hours to get as much reach as possible, and that\u2019s why you\u2019ve got to post a couple of times a day,\u201d says Perrie.<br \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Listen to your audience \u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Posting consistently is important, but you should also look at your social media analytics to see what type of content your audience responds to. If you notice a certain type of content consistently performing better than the others, post more of that type of content. On the other hand, if your posts aren\u2019t gaining any traction, it\u2019s time for a rethink, especially in the early days of implementing your strategy. \u201cThat [low engagement] means that you need to start switching up the style of content that you\u2019re posting, maybe the time of day that you\u2019re posting \u2014 it\u2019s really trial and error for the first six to 12 months,\u201d says Perrie. It\u2019s also important to engage with your audience by replying to comments and commenting on other posts. That\u2019s where Perrie directs most of his effort. \u201cIf they\u2019re going to take the time to engage with you, you should be taking the time to engage right back.\u201d<br \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. Stay focused\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You may log into an app with every intention of using it for work, but it\u2019s easy to get distracted. Social media algorithms are designed to serve users with relevant content, so it\u2019s only natural that a photo carousel or video might catch your attention when you should be working. To stayed focused, Savel \u2014 who says he lacks the willpower to resist scrolling \u2014 downloaded a distraction-blocking app called Freedom: \u201cFrom 9 p.m. to 9 a.m., social media is completely locked off my phone, and that was to get me using it specifically as a tool and not a time-waster.\u201d<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f0faf4&#8243; min_height=&#8221;334.8px&#8221; custom_padding=&#8221;3px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;849&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|3px|auto||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;60px||43px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||65px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#38505b&#8221; header_2_font_size=&#8221;2.63rem&#8221; header_2_line_height=&#8221;3.2rem&#8221; custom_margin=&#8221;||25px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;2.63rem&#8221; header_2_font_size_phone=&#8221;2rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;3.75rem&#8221; header_2_line_height_phone=&#8221;2.5rem&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2 class=\"BaseTitle_root__3EEux BaseTitle_alignment-center__GotPP BaseTitle_type-h2__10WT0 color-undefined\"><span style=\"color: #2f2f2f;\">We put the <em>real<\/em> back in real estate.<\/span><\/h2>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#e8db3a&#8221; text_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;35.8px&#8221; custom_margin=&#8221;-24px||32px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|26px||26px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;0.85rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"color: #2f2f2f;\">Join Wahi today and find out how easy it is to get real estate in Ontario.<\/span><\/p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;5px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;1px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]        [\/et_pb_divider][et_pb_button button_url=&#8221;\/ca\/en\/real-estate\/sign-up&#8221; button_text=&#8221;Get Started&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_letter_spacing=&#8221;1px&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;13px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;29px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">Also don\u2019t let social media distract you from other parts of your business. \u201cIf you\u2019re focusing too much on social media and not enough on developing your skills as a REALTOR\u00ae \u2014 going out and meeting people face to face, whether it be door-knocking, events, just talking to people, messaging people \u2014 I don\u2019t think any amount of social media is going to really help you become the top producer.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. Be authentic\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Authenticity builds trust. \u201cYou\u2019ve got to remember that social media, it\u2019s right in the name \u2014 it\u2019s social. It\u2019s not sell-able media, it\u2019s not pitch media. People don\u2019t want to go there to be sold on something,\u201d says Perrie. Instead, focus on providing value to your audience. Try to entertain or educate. \u201cYou don\u2019t have to have a call to action,\u201d Perrie continues. \u201cYou just have to be yourself and create content that people will want to watch and return to.\u201d Savel is on the same page. \u201cBe authentically you,\u201d he says, stressing that you shouldn\u2019t try to copy anybody else or be something you\u2019re not. \u201cThe first TikTok real estate dancer had tremendous success,\u201d he says. \u201cThe 90 that copied them are cringe.\u201d\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. Be professional\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Being authentic doesn\u2019t mean posting every thought that comes to your mind, especially if it might be controversial. Maintain a level of professionalism. \u201cSocial media\u2026 it could be so powerful and helpful to your business, but at the same time it could be incredibly detrimental and potentially wipe you off the face of the real estate earth if you do say something\u2026 that\u2019s viewed [as] problematic,\u201d Savel says. Perrie suggests there\u2019s a good rule of thumb for whether or not you should post something: \u201cIf there\u2019s something that you wouldn\u2019t say in front of a buyer or seller, I probably wouldn\u2019t put it on the internet.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px||33px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Josh Sherman&#8221; image=&#8221;https:\/\/wahi.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-02-at-7.46.57-PM.png&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#686E6E&#8221; body_line_height=&#8221;0em&#8221; width=&#8221;550px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;2px||13px|||&#8221; link_option_url=&#8221;https:\/\/wahi.com\/ca\/en\/author\/josh-shermanwahi-com&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.2em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image=&#8221;width:64px;&#8221; global_colors_info=&#8221;{}&#8221;]<p>Wahi Writer<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][wahi_socialsharing module_class=&#8221;wahi_socialsharing_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/wahi_socialsharing][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;5px||3px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||19px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;30px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||23px|||&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;33px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h2>You might also like<\/h2>[\/et_pb_text][et_pb_blog_extras posts_number=&#8221;3&#8243; include_categories=&#8221;23,21,22&#8243; blog_layout=&#8221;masonry&#8221; meta_date=&#8221;M j&#8221; excerpt_length=&#8221;0&#8243; show_more=&#8221;off&#8221; show_author=&#8221;off&#8221; category_color=&#8221;#686E6E&#8221; show_comments=&#8221;off&#8221; module_class=&#8221;zoom-blog&#8221; masonry_columns_tablet=&#8221;&#8221; masonry_columns_phone=&#8221;1&#8243; masonry_columns_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; filterable_category_font_size=&#8221;20px&#8221; active_filterable_category_font_size=&#8221;20px&#8221; header_font=&#8221;Lato||||||||&#8221; header_font_size=&#8221;1.25rem&#8221; header_line_height=&#8221;1.88rem&#8221; meta_text_color=&#8221;#686E6E&#8221; meta_font_size=&#8221;16px&#8221; custom_css_title=&#8221;font-weight:900!important;&#8221; custom_css_post_meta=&#8221;margin-top:-32px!important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_title__hover_enabled=&#8221;on|desktop&#8221; custom_css_title__hover=&#8221;font-weight:900!important; text-decoration:underline;&#8221;][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; background_color=&#8221;#f0faf4&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;2px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_color_bottom=&#8221;#686E6E&#8221; global_module=&#8221;277894&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|auto|3px|auto||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;60px||43px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;60px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#38505b&#8221; header_2_font_size=&#8221;2.63rem&#8221; header_2_line_height=&#8221;3.2rem&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;76%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;2px||16px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;29px&#8221; header_2_font_size_phone=&#8221;1.8rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;3.75rem&#8221; header_2_line_height_phone=&#8221;2.5rem&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221;]<h2 style=\"text-align: center;\"><span style=\"color: #2f2f2f;\">Ready to Be a Real Estate Rockstar?<\/span><\/h2>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script src=\"https:\/\/cdn.onesignal.com\/sdks\/OneSignalSDK.js\" async=\"\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->      var ONESIGNAL_PLAYER_API_URL = 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I can unsubscribe at any time.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Wahi speaks to industry pros for pointers on how REALTORS\u00ae can use social media to build trust and gain new clients.<\/p>\n","protected":false},"author":14,"featured_media":291875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[191],"tags":[],"dipi_cpt_category":[],"class_list":["post-291874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/291874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/comments?post=291874"}],"version-history":[{"count":19,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/291874\/revisions"}],"predecessor-version":[{"id":296413,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/291874\/revisions\/296413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/media\/291875"}],"wp:attachment":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=291874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/categories?post=291874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/tags?post=291874"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=291874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}