{"id":284993,"date":"2023-05-24T17:25:54","date_gmt":"2023-05-24T17:25:54","guid":{"rendered":"https:\/\/wahi.com\/ca\/en\/?p=284993"},"modified":"2023-12-12T19:18:52","modified_gmt":"2023-12-12T19:18:52","slug":"lydia","status":"publish","type":"post","link":"https:\/\/wahi.com\/ca\/en\/learning-centre\/estate-of-mind\/wahi-at-work\/lydia\/","title":{"rendered":"Lydia Ku"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||6px||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||-24px||false|false&#8221; custom_padding=&#8221;55px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][wahi_breadcrumb _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][wahi_breadcrumb-link title=&#8221;Estate of Mind&#8221; _builder_version=&#8221;4.20.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwIn19@&#8221; global_colors_info=&#8221;{}&#8221;][\/wahi_breadcrumb-link][wahi_breadcrumb-link title=&#8221;Wahi @ Work&#8221; _builder_version=&#8221;4.20.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM1ODMifX0=@&#8221; global_colors_info=&#8221;{}&#8221;][\/wahi_breadcrumb-link][wahi_breadcrumb-link title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@&#8221; _builder_version=&#8221;4.20.2&#8243; _dynamic_attributes=&#8221;title&#8221; _module_preset=&#8221;default&#8221; module_text_color=&#8221;#686E6E&#8221; global_colors_info=&#8221;{}&#8221;][\/wahi_breadcrumb-link][\/wahi_breadcrumb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||6px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;3.5rem&#8221; header_line_height=&#8221;4.5rem&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;2.15rem&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;4.5rem&#8221; header_line_height_phone=&#8221;3.2rem&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Wahi @ Work : Lydia<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wahi.com\/wp-content\/uploads\/2023\/05\/Lydia.jpg&#8221; alt=&#8221;Nathan Adjoran&#8221; title_text=&#8221;Lydia&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px|||&#8221; border_radii=&#8221;on|32px|32px|32px|32px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#3ac3b6&#8243; header_2_font_size=&#8221;1.5rem&#8221; header_2_line_height=&#8221;2.5rem&#8221; custom_margin=&#8221;||7px|||&#8221; custom_padding=&#8221;22px||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;24px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;2.62rem&#8221; header_2_font_size_phone=&#8221;1.1rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;3.75rem&#8221; header_2_line_height_phone=&#8221;2.25rem&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"p1\"><span style=\"color: #000000;\"><strong>Wahi\u2019s head of marketing, Lydia Ku, pushes her team to take risks, fail fast, and learn faster. Read about how Lydia spends her day devising innovative ways to connect with customers and build Wahi\u2019s brand.<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.25rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||11px|||&#8221; text_font_size_tablet=&#8221;21px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">By <a href=\"https:\/\/wahi.com\/ca\/en\/author\/kristin-doucetwahi-com\/\">Kristin Doucet<\/a> | 2 minute read<\/span><\/p>\n<p>[\/et_pb_text][wahi_socialsharing module_class=&#8221;wahi_socialsharing_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/wahi_socialsharing][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wahi.com\/wp-content\/uploads\/2023\/05\/Lydia.jpg&#8221; alt=&#8221;Nathan Adjoran&#8221; title_text=&#8221;Lydia&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px|||&#8221; border_radii=&#8221;on|32px|32px|32px|32px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;48px||0px|||&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_phone=&#8221;24px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; header_2_font_size_tablet=&#8221;27px&#8221; custom_margin_tablet=&#8221;||0px|||&#8221;]<\/p>\n<h2>1. Give us the 30-second elevator pitch about what you do at Wahi.<\/h2>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||40px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As head of marketing, I manage various marketing functions such as campaigns, social media, and marketing automation. My role also involves creating and executing the overall marketing strategy and ensuring it aligns with our company&#8217;s goals. I focus heavily on customer experience, overseeing every stage of the marketing funnel from awareness to closing deals. Essentially, I&#8217;m responsible for bringing all the different pieces of the marketing puzzle together to create a compelling message that resonates with our audience and drives business results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||0px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;27px&#8221; custom_margin_tablet=&#8221;||0px|||&#8221;]<\/p>\n<h2 class=\"p1\">2. How and why did you get into your industry?<\/h2>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||40px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">During my time at the University of <a class=\"wpil_keyword_link\" href=\"https:\/\/wahi.com\/ca\/en\/real-estate\/on\/waterloo\" title=\"Waterloo\" data-wpil-keyword-link=\"linked\">Waterloo<\/a>, I had the opportunity to intern at various companies in different roles like sales and human resources (HR). However, it wasn&#8217;t until my final internship at an HR start-up as a marketing analyst intern that I discovered my passion for marketing. Since then, I have explored various marketing roles, wearing different hats to gain valuable experience.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||0px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;27px&#8221; custom_margin_tablet=&#8221;||0px|||&#8221;]<\/p>\n<h2 class=\"p1\">3. What do you love most about your job?<\/h2>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||40px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I love most about being a marketing professional is the daily opportunity for creativity and innovation. Each day presents new challenges and &#8220;ah-ha&#8221; moments that keep me engaged and inspired. I thrive on thinking outside the box and devising unique ways to connect with our audience and build our brand from the ground up. I also relish the challenge of balancing different marketing functions and finding ways to seamlessly integrate them to create a cohesive message that resonates with our customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||0px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;27px&#8221; custom_margin_tablet=&#8221;||0px|||&#8221;]<\/p>\n<h2 class=\"p1\">4. What does your day look like?<\/h2>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||68px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A typical day includes a diverse blend of activities. Whether it&#8217;s reading the news for inspiration, collaborating with my team during brainstorming sessions, attending meetings, or focused time to bring my ideas to life, there&#8217;s always something new and exciting to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f0faf4&#8243; min_height=&#8221;334.8px&#8221; custom_padding=&#8221;3px||0px|||&#8221; global_module=&#8221;849&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|3px|auto||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;60px||43px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||65px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#38505b&#8221; header_2_font_size=&#8221;2.63rem&#8221; header_2_line_height=&#8221;3.2rem&#8221; custom_margin=&#8221;||25px|||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;2.63rem&#8221; header_2_font_size_phone=&#8221;2rem&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;3.75rem&#8221; header_2_line_height_phone=&#8221;2.5rem&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"BaseTitle_root__3EEux BaseTitle_alignment-center__GotPP BaseTitle_type-h2__10WT0 color-undefined\"><span style=\"color: #2f2f2f;\">We put the <em>real<\/em> back in real estate.<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#e8db3a&#8221; text_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;35.8px&#8221; custom_margin=&#8221;-24px||32px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|26px||26px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;0.85rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #2f2f2f;\">Join Wahi today and find out how easy it is to get real estate in <a class=\"wpil_keyword_link\" href=\"https:\/\/wahi.com\/ca\/en\/real-estate\/on\" title=\"Ontario\" data-wpil-keyword-link=\"linked\">Ontario<\/a>.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Divider&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;5px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;1px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]        [\/et_pb_divider][et_pb_button button_url=&#8221;\/ca\/en\/real-estate\/sign-up&#8221; button_text=&#8221;Get Started&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_letter_spacing=&#8221;1px&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;13px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px||6px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;33px||0px|||&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||0px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;27px&#8221; custom_margin_tablet=&#8221;||0px|||&#8221;]<\/p>\n<h2 class=\"p1\">5. What podcast are you listening to now?<\/h2>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||40px|||&#8221; hover_enabled=&#8221;0&#8243; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">At the end of my day, I have a relaxing routine that always includes tuning in to my favourite podcasts from Wondery \u2014 &#8220;American Scandal&#8221; and &#8220;Business Wars.&#8221; There&#8217;s something about the audio re-enactments of real-life stories that draws me in and keeps me hooked. As a fan of true-crime and business-related content, I find these podcasts to be both entertaining and educational.<\/span><br \/><b><\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||0px|||&#8221; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;27px&#8221; custom_margin_tablet=&#8221;||0px|||&#8221;]<\/p>\n<h2 class=\"p1\">6. Do you have any advice for people who want to be a marketer?<\/h2>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><a href=\"https:\/\/www.enercare.ca\/cooling\/buyers-guide-air-conditioners\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;27px&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font_size=&#8221;1.25rem&#8221; header_3_line_height=&#8221;1.88rem&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;1.24rem&#8221; header_4_line_height=&#8221;1.88rem&#8221; custom_margin=&#8221;||60px|||&#8221; hover_enabled=&#8221;0&#8243; header_4_font_size_tablet=&#8221;1.24rem&#8221; header_4_font_size_phone=&#8221;1.24rem&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to marketing, taking risks and trying new approaches is key! In fact, some of the most successful marketing campaigns have been born from unconventional ideas that dared to be different. Don&#8217;t let the fear of failure hold you back, but rather embrace it as an opportunity to learn and grow. Remember \u2014 fail fast, but learn faster.\u00a0<\/span><br \/><b><\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;7px||7px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Kristin Doucet&#8221; image=&#8221;https:\/\/wahi.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-02-at-7.46.57-PM.png&#8221; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#686E6E&#8221; body_line_height=&#8221;0em&#8221; width=&#8221;550px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;2px||13px|||&#8221; link_option_url=&#8221;https:\/\/wahi.com\/ca\/en\/author\/kristin-doucetwahi-com\/&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.2em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image=&#8221;width:64px;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Wahi Managing Editor<\/p>\n<p>[\/et_pb_blurb][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||38px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; 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I can unsubscribe at any time.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wahi\u2019s head of marketing, Lydia Ku, pushes her team to take risks, fail fast, and learn faster.<\/p>\n","protected":false},"author":11,"featured_media":284988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[132],"tags":[],"dipi_cpt_category":[],"class_list":["post-284993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wahi-at-work"],"acf":[],"_links":{"self":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/284993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/comments?post=284993"}],"version-history":[{"count":2,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/284993\/revisions"}],"predecessor-version":[{"id":291495,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/posts\/284993\/revisions\/291495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/media\/284988"}],"wp:attachment":[{"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/media?parent=284993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/categories?post=284993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/tags?post=284993"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/wahi.com\/ca\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=284993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}