{"id":2228,"date":"2022-10-20T15:23:43","date_gmt":"2022-10-20T15:23:43","guid":{"rendered":"https:\/\/dev.wahi.com\/wp\/?p=2228"},"modified":"2025-04-08T14:33:09","modified_gmt":"2025-04-08T14:33:09","slug":"how-to-price-your-home","status":"publish","type":"post","link":"https:\/\/wahi.com\/ca\/en\/learning-centre\/real-estate-101\/sell\/how-to-price-your-home\/","title":{"rendered":"10 Tips for Pricing Your House to Sell"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”55px||||false|false” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”95%” max_width=”100%” custom_margin=”||-24px||false|false” custom_padding=”55px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][wahi_breadcrumb _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][wahi_breadcrumb-link title=”Real Estate 101″ _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyMiJ9fQ==@” global_colors_info=”{}”][\/wahi_breadcrumb-link][wahi_breadcrumb-link title=”Sell” _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxMDYifX0=@” global_colors_info=”{}”][\/wahi_breadcrumb-link][wahi_breadcrumb-link title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” _builder_version=”4.18.0″ _dynamic_attributes=”title” _module_preset=”default” module_text_color=”#686E6E” global_colors_info=”{}”][\/wahi_breadcrumb-link][\/wahi_breadcrumb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”12px||12px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”content” _module_preset=”default” header_font_size=”3.5rem” header_line_height=”4.5rem” header_font_size_tablet=”42px” header_font_size_phone=”3rem” header_font_size_last_edited=”on|phone” header_line_height_tablet=”4.5rem” header_line_height_phone=”3.2rem” header_line_height_last_edited=”on|desktop” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][wahi_socialsharing _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/wahi_socialsharing][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”6px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”24px” text_line_height=”1.5em” custom_margin=”||32px|||” global_colors_info=”{}”]<\/p>\n

Selling your house but not sure how high or low your price should be? Check out these pricing strategies!<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”1.13rem” text_line_height=”1.18rem” custom_margin=”||5px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]By Emily Southey<\/a> | 7 minute read[\/et_pb_text][et_pb_post_title title=”off” author=”off” date_format=”M j” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_padding=”21px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” align=”center” force_fullwidth=”on” _builder_version=”4.18.0″ _dynamic_attributes=”src” _module_preset=”default” custom_padding=”2px|||||” border_radii=”on|32px|32px|32px|32px” border_radii_tablet=”on|32px|32px|32px|32px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||40px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.3em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” global_colors_info=”{}”]<\/p>\n

You\u2019re preparing to sell your home but are having trouble deciding on a listing price. Sound familiar? Price is one of the most important factors when selling a home. Price it too high and you risk turning off prospective buyers, but price it too low and you risk accepting an offer far below what your home is worth. Luckily, how to price your house to sell is exactly what we\u2019re discussing today. Continue reading to discover 10 tips to price your home to sell.<\/p>\n

–<\/span><\/p>\n

Pricing Strategies<\/h2>\n

Before we delve into our expert tips for pricing your home to sell, it\u2019s important to understand the three main strategies when it comes to pricing. You\u2019ll find a breakdown of each below.\u00a0<\/p>\n

–<\/span><\/p>\n

Price your home below market value<\/b><\/h3>\n

The first pricing strategy is to price your home below market value and hope for a bidding war that drives the price up. This strategy is typically most effective when demand outpaces supply or there is an undersupply of your specific type of property. The most common homes that see success with this strategy are those in highly desirable neighbourhoods, those with character or historic details, or those in well-regarded school districts. For this strategy to be successful, the seller must set an offer review date or \u201cbidding war date,\u201d which is typically within a week of the house being listed. While the hope is that multiple buyers will make offers on the home, this isn\u2019t guaranteed, which makes pricing below market value risky.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#edf7f3″ custom_padding=”32px||32px||true|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_text_align=”center” header_2_text_color=”#38505b” header_2_font_size=”2.63rem” header_2_line_height=”3.75rem” max_width=”800px” module_alignment=”center” header_2_font_size_tablet=”32px” header_2_font_size_phone=”27px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”3.75rem” header_2_line_height_phone=”32px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\u201cThe first step in pricing your house to sell is to determine the value of your home. One of the quickest, most convenient (not to mention, free) ways of doing that is to use a home value estimator online. Try Wahi\u2019s Bestimator tool for a free estimate.\u201d<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”||24px||false|false” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.3em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” global_colors_info=”{}”]<\/p>\n

Price your home above market value<\/b><\/h3>\n

The second pricing strategy is to price your home above market value in the hopes that someone will buy it. This is a common strategy in all types of markets with both houses and condos. Sometimes it\u2019s a conscious strategy on the part of the seller and their REALTOR\u00ae while other times it is done at the insistence of the seller. The reality of this strategy is that pricing a home above market value can alienate certain buyers. For buyers who don\u2019t want the hassle of negotiating, they won\u2019t even entertain the idea of submitting an offer on a home priced above market value. In addition, the higher you price your property, the higher the odds that it will sit on the market longer. Listings go stale quickly. In fact, most REALTORS\u00ae acknowledge that the buzz around a property dies within a few weeks of it hitting the market. That said, you might get lucky and find a buyer who is willing to pay your listing price.\u00a0<\/p>\n

–<\/span><\/p>\n

Price your home at market value<\/b><\/h3>\n

The third and final pricing strategy you see in real estate<\/a> is pricing a home at market value. This is often the least risky pricing strategy, which also makes it the most popular. Pricing your home at market value increases your chances of selling it quickly and at a satisfactory price. Of course, this strategy hinges on the seller having a solid idea of the market value of their home. A comparative market analysis is crucial here. If this is something you are hesitant to tackle on your own, hire a REALTOR\u00ae to help you. An effective comparative market analysis should weigh metrics like the recent sales of similar homes in your neighbourhood, properties currently on the market (and for how long), the current housing market, and the specific pros and cons of your home.\u00a0<\/p>\n

–<\/span><\/p>\n

Ten Tips for Pricing Your House to Sell<\/b><\/h3>\n

Now that you understand the three main real estate pricing strategies, it\u2019s time to discover our top 10 tips for pricing your home to sell.<\/p>\n

–<\/span><\/p>\n

1. Start with an online home value estimate<\/b><\/h3>\n

The first step in pricing your house to sell is to determine the value of your home. One of the quickest, most convenient (not to mention, free) ways of doing that is to use a home value estimator online. Try Wahi\u2019s\u00a0<\/p>\n

Bestimator\u00a0<\/a><\/span>tool for a free estimate. You will be required to enter some basic information about your home, including its size and address, and within a matter of minutes, you\u2019ll receive your free estimate. This is a great jumping-off point to help you determine the right listing price for your home.\u00a0<\/p>\n

–<\/span><\/p>\n

2. Negotiate the best offer<\/b><\/h3>\n

Negotiations are a key component of any real estate transaction and are especially important when it comes to price. To get the most money for your home, don\u2019t hesitate to negotiate. If the thought of entering into a negotiation makes your stomach turn, be sure to hire a REALTOR\u00ae who can negotiate on your behalf.\u00a0\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” min_height=”35px” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_module=”1002″ saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”54px||48px|||” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.6em” header_2_font=”||||||||” header_2_font_size=”36px” header_2_line_height=”1.3em” header_3_font_size=”1.25rem” header_3_line_height=”1.88rem” header_4_font=”|700|||||||” header_4_font_size=”1.25rem” header_4_line_height=”1.88rem” global_colors_info=”{}”]<\/p>\n

3. Avoid overpricing<\/b><\/h3>\n

Generally speaking, overpricing your home is riskier than underpricing it. Homes that are overpriced risk alienating a huge percentage of buyers. This could translate to fewer offers (or no offers at all). The longer your home sits on the market, the less desirable it will be. And if you end up lowering your price in the future, prospective buyers will be able to see this, which could give them a leg up in negotiations. That\u2019s why if you\u2019re debating between pricing your home above or at market value, we recommend sticking closer to market value.\u00a0<\/p>\n

–<\/span><\/p>\n

4. Don\u2019t overvalue updates or renovations<\/b><\/h3>\n

Most sellers think that any and all renovations will add value to their property, but this isn\u2019t necessarily the case. In fact, there are many types of renovations that won\u2019t add much value to your property at all. Overvaluing renovations is one of the main factors that lead to overpriced homes. If you aren\u2019t sure what your kitchen upgrade, new windows, or updated ensuite bathroom are worth, hire a REALTOR\u00ae, contractor, or appraiser to offer their professional opinion.\u00a0<\/p>\n

–<\/span><\/p>\n

5. Focus on logic not emotions<\/b><\/h3>\n

Selling a home is emotional, and you\u2019re expected to be overwhelmed by emotion at various points in the selling process. But when it comes to pricing, do your best to prioritize logic over emotions. It\u2019s normal to have a sentimental attachment to your home, but you shouldn\u2019t let the good memories you\u2019ve had there cloud your judgment when it comes to the listing price. Listen to your REALTOR\u00ae\u2019s advice and choose a price you think is fair (even if it\u2019s not as high as you would like).<\/p>\n

–<\/span><\/p>\n

6. Take stock of the potential problems with your home<\/b><\/h3>\n

If you\u2019ve lived in your home a long time, looking at it through an objective lens can be difficult. But it\u2019s important when pricing your home. Consider everything from the location (do you have noisy neighbours or are you located under a flight path) to the house itself (are there any plumbing or HVAC issues or strong odours from pets or tobacco?).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#f0faf4″ min_height=”334.8px” custom_padding=”3px||0px|||” da_disable_devices=”off|off|off” global_module=”849″ saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” height=”1px” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Column” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_text=”post popup button” button_alignment=”right” module_id=”dipi_popup_id_295151″ _builder_version=”4.20.2″ _module_preset=”default” positioning=”absolute” horizontal_offset=”-10000000px” z_index=”-1000000″ global_colors_info=”{}”][\/et_pb_button][et_pb_code _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]