{"id":314429,"date":"2026-01-13T11:00:00","date_gmt":"2026-01-13T16:00:00","guid":{"rendered":"https:\/\/wahi.com\/ca\/en\/?page_id=314429"},"modified":"2026-01-14T16:35:29","modified_gmt":"2026-01-14T21:35:29","slug":"canadian-millennials-hold-firm-on-homeownership-plans-for-2026-wahi-survey","status":"publish","type":"page","link":"https:\/\/wahi.com\/ca\/en\/press-releases\/2026-jan-13-homebuyers-intentions-survey","title":{"rendered":"Canadian Millennials Hold Firm on Homeownership Plans for 2026: Wahi Survey"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;53px||9px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wahi.com\/wp-content\/uploads\/2024\/05\/LogosWahi-05-1-1.png&#8221; alt=&#8221;Wahi.com&#8221; title_text=&#8221;%91Logos%93Wahi-05 1 (1)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;600px&#8221; max_width_tablet=&#8221;600px&#8221; max_width_phone=&#8221;60%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;2.5rem&#8221; header_line_height=&#8221;3.5rem&#8221; custom_padding=&#8221;12px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<h1>News Release<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||50px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2 class=\"p1\">Canadian Millennials Hold Firm on Homeownership Plans for 2026: Wahi Survey<\/h2>\n<p class=\"p2\"><span style=\"color: #ffffff;\">&#8211;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TORONTO, ONT. \u2014January 13, 2026 \u2014 Despite affordability challenges and lingering economic uncertainty, Canada\u2019s largest generation of potential buyers isn\u2019t backing down from the housing market.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>According to a recent survey by Wahi, a digital real estate platform and brokerage, Canadian millennials are maintaining strong intentions to purchase a home in the coming year, even as broader economic concerns persist. Wahi\u2019s third-annual <a href=\"https:\/\/wahi.com\/ca\/en\/learning-centre\/real-estate-101\/buy\/wahi-2026-homebuyer-intentions-survey\/\">Homebuyer Intentions Survey<\/a> of Angus Reid Forum members indicates that overall homebuying interest remains steady year-over-year, with millennials leading all age groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\u201cWhen you consider how concerns over tariffs, job security, and affordability have kept some homebuyers on the sidelines over the past year, it\u2019s somewhat surprising to see unwavering homebuying interest from millennials,\u201d says Wahi Economist Ryan McLaughlin. \u201cIt\u2019s also encouraging to see that even against a more challenging economic backdrop, overall homebuying intentions don\u2019t seem to have eroded.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/><strong>Key findings from the survey include:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Millennials Lead Demand:<\/strong> 25% of millennials say they will probably purchase a home in 2026 (23% last year).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Overall Homebuying Intentions Hold Steady:<\/strong> 17% of Canadians aged 18 and up say they are likely to buy a home this year, unchanged from 2025.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Gen Z Pulls Back:<\/strong> Gen Zs were less enthusiastic about buying a home. Only 15% expressed interest compared to 20% in 2025.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Older Buyers Remain Active:<\/strong> Gen X intentions were unchanged at 18%, while baby boomer intentions rose to 10%, compared to 8% in 2025.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>Compared to younger cohorts, millennials appear better positioned to weather economic uncertainty. \u201cMillennials are further along in their careers and typically have more financial stability than Gen Z buyers, which likely explains their continued confidence,\u201d McLaughlin notes.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||50px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<iframe title=\"2026 Canadian Homebuying Intentions by Province\" aria-label=\"Grouped column chart\" id=\"datawrapper-chart-mE4Q5\" data-src=\"https:\/\/datawrapper.dwcdn.net\/mE4Q5\/9\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"503\" data-external=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><script type=\"text\/javascript\">window.addEventListener(\"message\",function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data[\"datawrapper-height\"][t]+\"px\";r.style.height=d}}});<\/script>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;||50px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\">The survey also found that homebuying intentions remained relatively strong in provinces with the highest cost of living. British Columbia recorded the highest share of prospective buyers, with 20% saying they are planning a purchase this year, followed by Alberta (17%), Manitoba (19%) and Ontario (16%). Homebuying intentions in Alberta matched those in Atlantic Canada, a region known for relative affordability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>While interest remains resilient, affordability continues to pose challenges. Among Canadians planning to purchase a home this year, 52% say uncertainty around home prices could delay their plans, consistent with last year\u2019s findings. Financial uncertainty was also cited as a potential barrier by 29% of would-be buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>At the same time, improved borrowing conditions appear to be easing some concerns. Only 12% of respondents say they are unsure whether they can secure a workable mortgage this year, compared to 19% in 2025. Additionally, 30% of prospective buyers say they may wait to see how interest rates evolve, compared to 38% last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>The survey was conducted from November 21 to 25, 2025, among a representative sample of 1,501 Canadians via the Angus Reid Forum. The findings carry a margin of error of +\/-2.53 percentage points, 19 times out of 20.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>The complete survey results, with downloadable charts, are available <a href=\"https:\/\/wahi.com\/ca\/en\/learning-centre\/real-estate-101\/buy\/wahi-2026-homebuyer-intentions-survey\/\">here<\/a>.<br \/><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.9em&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;62px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;]<p><b>About Wahi<\/b><\/p>\n<p>Wahi is a digital <a class=\"wpil_keyword_link\" href=\"https:\/\/wahi.com\/ca\/en\/real-estate\/on\"   title=\"real estate\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"2315\">real estate<\/a> platform that redefines the homebuying experience by putting more power into consumers\u2019 hands by combining cutting-edge tech and market data with expert REALTORS\u00ae.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">News Media Contacts:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Kristin Doucet<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Wahi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tel: 877-207-4273<\/span><\/p>\n<p><a href=\"https:\/\/usw2.nyl.as\/t1\/92\/bv8tzwf0cnvx76cxingxuyyqu\/4\/e7fb3eb8e0e86690fec75d73dcbc04a6334409e9f45e66edceee290b6d5c8e1d\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kristin.Doucet@wahi.com<\/span><\/a><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wahi.com\/ca\/en\/press-releases&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Go To Press Release&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; 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